Designing a Better future of food
Better Brand
Better Brand, founded in Los Angeles, CA has transformed bagels, rolls, and buns to feature fewer carbs and more protein. Eat Better came to us with a headless site, complete with animations and features they loved but without the ability to self-manage or track any marketing initiatives. We migrated the full site from headless onto Shopify seamlessly allowing the team more control over their growing product line.
Iterative Custom Design Process
As we've continued with an iterative custom design process, we have implemented a global navigation with a product dropdown to feature flavor selection, a redesigned PDP to highlight all their new flavors and products, and a brand new FAQ page.
We updated their "Our Mission" story from a pop-up video to a scrollable page for an immersive brand experience.
Homepage Redesign
We designed and built out a new homepage to better fit the growing product line, as rolls and buns were introduced - giving the team tools to market and merchandise their new products now and into the future.
The new homepage not only showcases their flagship products but also provides a seamless navigation experience for customers looking to explore the entire Better Brand ecosystem.
Enhanced Product Pages
We redesigned the product detail pages to better highlight the variety of flavors and products available from Better Brand.
Each product page now features enhanced imagery, nutritional information, and an intuitive shopping experience that makes it easy for customers to find and purchase the products they love.
Immersive Brand Experience
We transformed the "Our Mission" section from a simple pop-up video to a fully scrollable page that tells the Better Brand story in a more engaging and immersive way.
This update allows customers to connect more deeply with the brand's vision and values, fostering greater brand loyalty and engagement.
The Results
The migration from a headless site to Shopify has empowered the Better Brand team with greater control over their growing product line and marketing initiatives. They can now seamlessly manage content, track performance, and scale their online presence without sacrificing the animations and features they loved from their previous site.
With a refined user experience, enhanced product pages, and a cohesive brand story, Better Brand is well-positioned to continue their mission of transforming the food industry with innovative, healthier alternatives to traditional carb-heavy products.
