Home theater and audio equipment experts
Audio Advice
Founded in 1978 in Raleigh, NC, Audio Advice has long been a leader in home theater and home audio equipment, offering expert guidance and top-of-the-line products to audiophiles and home cinema enthusiasts. We've had the pleasure of partnering with Audio Advice for many years, initially supporting their eCommerce operations on Magento 1. When they decided to move to Shopify Plus for its modern and scalable infrastructure, we worked closely with their team to ensure a smooth transition.
Products & Navigation
Migrating from Magento to Shopify Plus involved the transfer of over 2,000 products, alongside detailed product specifications and SEO-critical content. We not only ensured a smooth transition of all data but also provided extensive training to their team.
This training empowered Audio Advice to continue mass-updating and refining their product information as needed.
Custom Product Listing Pages (PLPs)
We designed custom PLPs that implemented customizable filters powered by Boost, giving users the ability to fine-tune their searches based on technical criteria—an essential feature for Audio Advice's discerning customers.
These custom filters allow audiophiles to quickly narrow down products by specifications that matter most to them, creating a more efficient and satisfying shopping experience.
Custom Navigation & Sitemap
Given the extensive range of product categories and brand-based shopping that Audio Advice offers, we designed a custom navigation structure and site map tailored to their needs.
This new system ensures that customers can easily browse through the many categories and brands available, improving the user experience. Additionally, we made it easy for the Audio Advice team to update and edit this navigation structure themselves in the future, giving them flexibility and control over their evolving product catalog.
Custom Product Details Page (PDP)
As a brand catering to a tech-savvy audience, Audio Advice's PDPs needed to be both highly informative and easy to navigate. Within the buy box, we focused on at-a-glance information for stock and inventory, shipping & return policies, and additional details & specs.
Below the fold, we created custom metafields to showcase a more in-depth look at product information, providing the detailed technical specifications that audiophiles demand.
Magento vs. Shopify Product Details Page
Before
After
Blog & Page Migration
The previous site had 400+ blog posts and 100+ pages hosted on WordPress, meaning migration to preserve their valuable SEO content was critical.
While Shopify excels at eCommerce, its handling of large content volumes differs from platforms like WordPress, so we took extra care to ensure Audio Advice had the right tools to present their content effectively.
Custom Blog Features
We developed flexible metafield-based content sections, enabling Audio Advice to seamlessly migrate their video-heavy content from WordPress to Shopify.
This feature was crucial in preserving the multimedia-rich blog posts, allowing them to continue engaging their audience with high-quality content. The new custom blog design also provided Audio Advice with the tools to easily manage and update their content, ensuring that their expertise in home theater and audio remains front and center for their customers.
Flexible Custom Page Sections
We developed flexible custom page sections and metafields, enabling the Audio Advice team to easily update and create engaging, informative pages.
This functionality allows them to manage content without requiring extensive technical skills, ensuring they can keep their site dynamic and up-to-date with the latest product information, promotions, and multimedia content.
The Results
The migration from Magento to Shopify Plus provided Audio Advice with a modern, scalable platform that better suited their growing business needs. The custom development work we performed ensured that they retained all the specialized functionality required for their unique product catalog while gaining the benefits of Shopify's user-friendly interface and robust feature set.
With improved navigation, enhanced product pages, and preserved content, Audio Advice continues to provide audiophiles and home theater enthusiasts with an exceptional online shopping experience that matches the premium quality of their product offerings.
